While I was on my computer, browsing the internet for a homework assignment, I came across an advertisement that struck me as complete BS. It was an advertisement for Huggies 'Little Movers Diapers', and it read: "Little Movers diapers are shaped for active play and babies love it!"
Ok, how would the baby communicate to it's mother or whomever that it prefers shaped diapers to regular old square ones? In all my baby encounters I've never seen a baby express it's discomfort in any old generic brand diaper, much less it's desire for a more form-fitting diaper. I'm pretty sure babies don't care what kind of diaper they're in, as long as they have somewhere to do their business and they get changed. Sure parents are going to care if the diapers leak all over the place, but even the store-brand generic diapers can have some leak protection. And if the store-brand diapers are cheaper, guess which product parents are most likely going to buy? (In case you were wondering, I did check out the prices, and while generic Walgreens diapers are $9.99 for a 36 pack, with a "buy one, get one 50%" deal, Huggies are selling 31 of their 'Little Movers' for $11.99. Guess who wins!)
It's not just the ad; the entire website for this product is a huge bull session! It is set up like a CNN-type website (cleverly named BNN, or Baby News Network), with 'breaking news' about the product, as well as a few other interesting features, like baby blogs! Not only do babies tell their parents and the company that their shaped diapers are better, they also have blogswhere they post entries about how much they love them. Apparently 'Little Movers' diapers give babies the manual dexterity to post blogs! I'll admit that the whole thing is a cute advertising idea, but is all that bull really necessary to promote such a mundane product?
